Burnt Toast Creative — generally known as Toronto-based artist Scott Martin, produces many adorably quirky social media illustrations that quite literally depict the traps and the alienating elements of services like Instagram.
The artist has a comprehensive portfolio that covers utilizes businesses like Google, Dropbox, and Red Bull. Some images in the contemporary communication series are still, others are motion graphics. The aesthetic, however, clearly depicts the intent behind the creations.
Burnt Toast Creative’s colorful and bubbly style adds a robust whimsical component to the social media illustrations. Combined with a skeptical layer of meaning, the complete composition from the graphics provide the message in the clean, straightforward and accessible manner.